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Exactly why Fit Should Not Have Bought Dating Site OkCupid

On April 7, 2010, OkTrends, the favorite OkCupid website that summarizes dating studies, ran an account titled “why you ought to never ever buy online dating sites.” Curiously, that article appears to have been taken off this site. (Celebrating the concept, some other websites nevertheless backlink to in which the blog post once existed; website visitors become automatically redirected with the OkTrends landing page.) Could that end up being because fit, a long-time athlete within the dating games, simply purchased OkCupid for $50 million in profit?

“These days I want to showcase precisely why the practice of purchasing dates on sites like complement and eHarmony are fundamentally busted, and broken in ways that most people don’t understand,” OkCupid co-founder Christian Rudder launched the “never ever Pay” story. (A cached version seems here.) “For one thing, their own business design exacerbates difficulty found on every dating internet site. For another thing, when I’ll clarify, spend websites has an original incentive to benefit from their clients’ disappointment.”

OkCupid established in 2004 as an alternative to subscription-based internet sites like Match and, even today, brings in most of their funds from conventional marketing and advertising techniques. The formula has worked: OkCupid got named one of energy magazine’s top online dating sites in 2007 and then has more than 3.5 million energetic people. For evaluation, the sixteen-year-old fit has actually 1.3 million paying subscribers, several that Rudder tore apart in the April 7 post. Continue reading